Introduction

                                       

 Purpose and Thesis Statement

  The purpose of this report is to give a comprehensive overview of Marc Jacobs and how they are globally recognized for their innovative designs and their influence on fashion. In our report, we will go over the history of Marc Jacobs as well as business operations, marketing, and their key strategic initiatives. Marc Jacobs has established its brand as the leader in the fashion industry by continuously evolving to make the brand better. Marc Jacobs maintains its position at the top of the fashion industry, leveraging creative marketing strategies and keeping its industry dominance. Our report will examine how the company maintains its dominance and adapts with changing markets. 

       

Company Overview

     Marc Jacobs is an American fashion brand that was founded in 1984 by designer Marc Jacobs. The company is known for its unique and luxury designs with clothing and accessories as well as fragrances. Marc Jacobs’s headquarters are in New York City, but they operate in stores all over the globe and maintain a large role in physical and online markets. Marc Jacobs graduated from the Parsons School of Design in 1984. During his time at Parsons, he ended up selling his first-ever line of hand-knit sweaters, and shortly after his graduation from Parsons, he officially founded the now world-renowned luxury brand known as Marc Jacobs. 

For this project, our main person of contact shall be Nestor J. Ramirez, Sr., Director of Architecture and Integration (IS) at Marc Jacobs. 

Blog Website: https://bpmandsystems.blogspot.com/

Company Website: https://www.marcjacobs.com